In a small village in the Brazilian countryside, the traditions of São João were as strong as the roots of the trees surrounding the place.
This village was the only one in Brazil to celebrate São João in November. Many believed that the reason was that celebrating São João in the spring brought more luck and fertility to the following year's crops. Others said the reason was that the village loved to stand out from the others nearby and celebrated in November to avoid competition with the festivals of the other villages. This difference in dates allowed everyone to attend the various regional festivals, making the village’s party the last and most anticipated of the year.
Every year, the villagers gathered to celebrate the Arraiá, with their colorful flags, lit bonfires, and plenty of traditional food. However, one fine year, something unexpected happened: the Arraiá of the small village fell on the Day of the Dead.
As night fell, a mysterious mist began to cover the village, blending the sounds of the accordion with the whistling of the chilly winds. The villagers, dressed as "caipiras" (country folk), noticed that their traditional clothes looked a bit different, darker, and full of ghostly patches. The bonfire, which usually burned bright and orange, now sparked green and purple, as if a spell had been cast.
During the quadrille dance, something even stranger happened: alongside the bride and groom, ghosts and witches appeared, dancing among the caipiras, while the full moon illuminated their spectral figures. The children ran with buckets asking for “trick or treat,” but the treats were only "cocadas" (typical Brazilian sweet) and "peanut brittle", and the ghosts were just playful children who loved the party. Even the scarecrow at the entrance seemed to be alive, waving and making a spooky bow to everyone who arrived!
The event was then named by those who witnessed it as 'Arraiálloween,' a blend of chills and laughter, where festivity and fear walk side by side. But in the end, everyone had a great time, eating candied apples and haunted corn, dancing to the sound of "xotes" (typical Brazilian countryside dance songs) and mysterious music. And so, that small village discovered that even in the most unexpected mix, there is always room for joy and celebration.
And the legend of Arraiálloween spread around the world, bringing visitors from all corners, curious to experience this unique event where the countryside meets the supernatural, on a night no one ever forgets.